Problem Statement

In what way might I store my umbrella in my purse while absorbing excess water from it so that I don't wet my purse and so that I can take it out again and use it without dripping too much?

Primary User Needs

  1. The bag will not wet the contents of one's purse or gym bag
  2. The bag accommodates different sized portable umbrellas
  3. The bag does not have a bad smell
  4. The bag is washable
  5. The bag isn't easily left behind/ forgotten
  6. The bag is dual purpose
  7. The bag is light weight
  8. The bag is durable
  9. The bag makes it easy handle the umbrella
  10. The bag is attractive/ stylish

Decomposition of Design Problem

Here, I used key/ latent needs for my decomposition. I sketched out some concepts for two distinct user needs that I identified:

1. The bag accommodates different sized umbrellas
  • roll with straps
  • drawstring with straps
  • tube ruching with strap
  • zipper bag with straps
  • garter with buttons strap

2. The bag is not easily forgotten
  • belt clip
  • strap
  • mountain climbing snap hook
  • baggage handles
  • loop

10 Concepts (A to F)

A. EZ Roll - roll bag + mountain climbing snap hook
B. Grab, Pull N Go - drawstring bag + handle
C. Up, Down, Hang - ruching bag + loop
D. Zip N Go - zipper bag + zipper head strap
E. Button Up N Grab - button-up bag + handle
F. Roll N Clip - roll bag + belt clip

10 Concepts (G to J)

G. Pull N Loop - drawstring bag with drawstring forming a loop strap
H. Zip N Hook - zipper bag with zipper head as mountain climbing snap hook
I. Up, Down, Grab - ruching bag + handle
J. Button N Hang - button-up bag + loop handle