Problem StatementIn what way might I store my umbrella in my purse while absorbing excess water from it so that I don't wet my purse and so that I can take it out again and use it without dripping too much? Primary User Needs
Decomposition of Design ProblemHere, I used key/ latent needs for my decomposition. I sketched out some concepts for two distinct user needs that I identified: 1. The bag accommodates different sized umbrellas
2. The bag is not easily forgotten
10 Concepts (A to F)A. EZ Roll - roll bag + mountain climbing snap hook B. Grab, Pull N Go - drawstring bag + handle C. Up, Down, Hang - ruching bag + loop D. Zip N Go - zipper bag + zipper head strap E. Button Up N Grab - button-up bag + handle F. Roll N Clip - roll bag + belt clip 10 Concepts (G to J)G. Pull N Loop - drawstring bag with drawstring forming a loop strap
H. Zip N Hook - zipper bag with zipper head as mountain climbing snap hook I. Up, Down, Grab - ruching bag + handle J. Button N Hang - button-up bag + loop handle |