Assignment #5.1 Concept Testing - 1 concept

Problem Statement

In what way might I store my umbrella in my purse while absorbing excess water from it so that I don't wet my purse and so that I can take it out again and use it without dripping too much?

Primary User Needs

1. The bag will not wet the contents of one's purse or gym bag
   
2. The bag accommodates different sized portable umbrellas
   
3. The bag does not have a bad smell
   
4. The bag is washable
   
5. The bag isn't easily left behind/ forgotten
   
6. The bag is dual purpose
   
7. The bag is light weight
   
8. The bag is durable
   
9. The bag makes it easy handle the umbrella
   
10. The bag is attractive/ stylish

The Concept I am Pursuing - Pull N Loop

Below is an annotated photograph of my prototype for Pull N Loop. I state in the notes what refinements will be needed for this concept. 

Concept Testing Process

For my concept testing process, I interviewed five respondents and made them choose only one among the three prototypes that I produced out of three concepts (see below).  I asked them to handle the prototypes and to choose based on functionality rather than on colors or textures. 

• EZ Roll - roll bag + mountain climbing snap hook
  
• Grab, Pull N Go - drawstring bag + handle
  
• Pull N Loop - drawstring bag with drawstring forming a loop strap
  

Afterwards, I asked them to identify what their likes and dislikes were and to give some suggestions. I also included a three-point purchase intent score at the end of the interview, just to have an indication if they would buy it. 

Based on the test, Pull N Loop was the winning concept. I also noted that it was too early to do a purchase intent because I didn't have a price range for my concept. The interviews gave me insights into what refinements I could introduce to my concept:

• make the loop big enough to fit a hand (this is especially important to commuters)
• streamline the bag to umbrella size
• make the bag a bit longer
• put a pocket or pockets inside for loose change, fare, etc. 
• make the loop have a soft grip (this is important for women)

I also saw that the drawstring was important to most of the respondents. I noticed that my own personal favorite, the EZ Roll, did not get chosen. I realize that a loop has more types of uses versus a hook. All in all, the concept testing phase was really enlightening.